A couple of years ago, our family went on vacation to Fiji. Our expectations were lots of clear blue water for swimming and many smiles. We found both of those things and more.
Going big is freaking scary and takes a lot of work too. You may fall hard and painfully, you may fail spectacularly, or you may just fizzle out; none of which is very appealing. For 99% of the population, the risk associated with change is a favorite excuse to stay stuck right where they are. Big dreams take a backseat and life moves on.